Feb 10, 2004
The Economic Times reports Reebok's Marketing Whiz quits to start yoga biz :
"Athletic shoe and clothing maker Reebok International Ltd. said on Monday that its chief marketing officer Muktesh 'Micky' Pant had resigned in order to start a yoga-related business in India and the United States .
Pant, 49, had steered Reebok's marketing since November 2001, during a period when the company launched a hit line of sneakers endorsed by hip-hop star Jay-Z and waged a high-profile ad campaign against industry leader Nike Inc.
Pant will be replaced by Dennis Baldwin, 35, the Canton, Massachusetts-based company's senior vice president of global footwear who joined Reebok in 1995, the company said.
The company said Pant had decided 'to pursue his life-long dream of establishing a business that connects him to his roots in India , a country where wellness of the mind, body and spirit is held in high regard and serves as the very essence of the Indian culture.'
Pant told Reuters that he would return to India to start his new venture, which would be built around yoga.
'Because of the growth of e-mail and voicemail and instant communications, there's a lot of growth in stress,' Pant said, 'Deadlines have shortened. People are moving faster in a direction that they don't pause to think about.'
'I always wanted to start a concept where you could package and teach yoga,' he said. "
HR Issues Social Media Organization Development consulting career management business blogging recruiting strategy talent learning innovation leadership management Organizations 2.0 HR2.0 Knowledge Management Social Business networking training talent work skills employment branding Enterprise social software Human resources Social Networking india marketing Enterprise 2.0 business books Employment news Twitter future Business Online Communities communication Social network jobs Facebook personal branding HR professionals network Strategic management Interview Job Search LinkedIn Talent management Community Community Management Recruitment personal the imagence partners Competencies Employee engagement Social Enterprise collaboration Education and Training entrepreneurship salaries Social web Virtual community youth Employee Relations socialmedia lifestreaming coaching Human resource management Knowledge base Sexual harassment Trial and error satyam