Feb 10, 2004

Reebok's Muktesh Pant quits to start yoga biz - The Economic Times

The Economic Times reports Reebok's Marketing Whiz quits to start yoga biz :

"Athletic shoe and clothing maker Reebok International Ltd. said on Monday that its chief marketing officer Muktesh 'Micky' Pant had resigned in order to start a yoga-related business in India and the United States .
Pant, 49, had steered Reebok's marketing since November 2001, during a period when the company launched a hit line of sneakers endorsed by hip-hop star Jay-Z and waged a high-profile ad campaign against industry leader Nike Inc.
Pant will be replaced by Dennis Baldwin, 35, the Canton, Massachusetts-based company's senior vice president of global footwear who joined Reebok in 1995, the company said.
The company said Pant had decided 'to pursue his life-long dream of establishing a business that connects him to his roots in India , a country where wellness of the mind, body and spirit is held in high regard and serves as the very essence of the Indian culture.'
Pant told Reuters that he would return to India to start his new venture, which would be built around yoga.
'Because of the growth of e-mail and voicemail and instant communications, there's a lot of growth in stress,' Pant said, 'Deadlines have shortened. People are moving faster in a direction that they don't pause to think about.'
'I always wanted to start a concept where you could package and teach yoga,' he said. "