Sep 27, 2004
LG the Korean chaebol, which is synonymous in India with Consumer durables goods (Fridge, TV, Washing machines etc, in fact we have a LG TV and fridge at home) has launched its FMCG products in a low key manner recently. Stuff like soaps, toothpaste etc.
The problem I see is that the brands are being launched as a part of LG mother umbrella (in fact I don't even remember their names!) . Can you marketing whiz kids let me know if that's a good strategy by LG? Remember, their brand signifies economical durable stuff. Wonder how those will get transferred to FMCG goods ?
HR Issues Social Media Organization Development consulting career management business blogging recruiting strategy talent learning innovation leadership management Organizations 2.0 HR2.0 Knowledge Management Social Business networking training talent work skills employment branding Enterprise social software Human resources Social Networking india marketing Enterprise 2.0 business books Employment news Twitter future Business Online Communities communication Social network jobs Facebook personal branding HR professionals network Strategic management Interview Job Search LinkedIn Talent management Community Community Management Recruitment personal the imagence partners Competencies Employee engagement Social Enterprise collaboration Education and Training entrepreneurship salaries Social web Virtual community youth Employee Relations socialmedia lifestreaming coaching Human resource management Knowledge base Sexual harassment Trial and error satyam