Sep 27, 2004

Brand dilution?

LG the Korean chaebol, which is synonymous in India with Consumer durables goods (Fridge, TV, Washing machines etc, in fact we have a LG TV and fridge at home) has launched its FMCG products in a low key manner recently. Stuff like soaps, toothpaste etc.

The problem I see is that the brands are being launched as a part of LG mother umbrella (in fact I don't even remember their names!) . Can you marketing whiz kids let me know if that's a good strategy by LG? Remember, their brand signifies economical durable stuff. Wonder how those will get transferred to FMCG goods ?