Feb 17, 2005

Coke India's new marketing chief



Madhukar reports that Coke's new Marketing Chief is an XLer ! Yay !

Coca-Cola India has announced the appointment of Vikas Gupta (88BMD)as the Vice-President (Marketing) for India division that also includes Sri Lanka, Bangladesh, Nepal and Maldives. He will assume his new responsibilities at Coca-Cola India from March 1, 2005. Gupta replaces Shripad Nadkarni, the erstwhile marketing chief of Coca-Cola.Vikas has worked with companies like Brooke Bond and Procter & Gamble India in their marketing departments between 1984 and 1994. He joined Coca-Cola India marketing team in 1994 and held various portfolios, including brands and regional marketing assignments. He moved to join Coca-Cola's marketing team at Atlanta in 1999 until his return to India last year. Making the announcement, Sanjiv Gupta, president & CEO, Coca-Cola India, said, "We are delighted to have Vikas Gupta join us and look forward to propelling our marketing success to even greater heights under his leadership."Vikas Gupta said, "I am excited to return to the Coca-Cola family that continues to create excitement in the markets and has won scores of national and international marketing excellence awards."Vikas is an alumnus of XLRI Jamshedpur where he specialized in marketing and finance. Along with an extensive experience in marketing, he brings along an excellent knowledge of Indian markets, consumer insights and hands-on experience of having worked with the Coca-Cola system in India and Atlanta.