Feb 28, 2005

Shel and Scoble put their first chapter online

Shel Israel and Robert Scoble are writing their book on corporate blogging, calling it "Blog or Die".

They recently put out the draft of the first chapter on their blog and I posted this comment:

One has heard so much about change management , about technologies that will
change the way we work that maybe we need to take another argument...tell them
that blogging is a tool, but the change is really that one they need to make
from a centralized communication medium to a many to many conversation, that
open honest communication is too important a thing to leave to marketing and
corporate communication and PR groups
That is the real challenge for business...else they well embrace the tool but not the mindset and then they will blame the bloggers , for hyping this new tool

What do you think?