May 6, 2005

Success for MNCs in India



The McKinsey Quarterly says:

Multinational companies are often successful precisely because they can
replicate products and processes and even market-entry strategies across
multiple markets. In India, however, that approach can bring disappointing
results.

The multinationals with the most success in India are those that
tailor their products and practices to the idiosyncrasies of this market—even
when that means starting from scratch.