Dec 14, 2005

Why advertise when you can recruit?

Mick James believes that Consultants should stay away from TV and Consumer advertising and better spend that money on recruiting better consultants. As he notes in the Consulting Times:

That’s the branding that the consultancy does, not with clients, but with recruits. The right recruits – whetheryou’re acquiring a top partner with a bulging contact book, or poaching an entire team with a roster of happy clients – will bring the business in faster than any amount of advertising.