I'm not like everyone else
Does anyone know in detail about IBM's innovation services? It's funny because none of the other big consulting firms ever say they help their clients be innovative.
Mar 27, 2006
IBM Innovation
Who would have thought that the Big Blue would be advertising in India for their innovation services with the following tagline:
Does anyone know in detail about IBM's innovation services? It's funny because none of the other big consulting firms ever say they help their clients be innovative.
Does anyone know in detail about IBM's innovation services? It's funny because none of the other big consulting firms ever say they help their clients be innovative.
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Firstly, I think this line is being adopted by IBM everywhere not just in India.
ReplyDeleteRegarding the line itself, it is a little cheesy but what you need to look at this as: CIOs and companies are moving beyond looking at just cost saving measures and are now looking at IT as a serious competitive advantage. Therefore I think this positioning by IBM makes sense and it reflects the mindset change in its customer set.
Every company worth its salt is now saying that you cannot have 60% of your IT budget going for maintainence activities and they should focus more on the innovation projects.
I think it's yet another symbol that IBM is still showing the way for all IT services companies.