Mar 8, 2006
WalMart doesn't "get" blogging....but Gartner does
They made the biggest mistake...they paid bloggers to blog about them while not keeping the transaction transparent and upfront !
Update: Here's another story about how blogging brought Gartner $ 1 million in revenues! As I say, blogging is a double-edged sword, and seems better suited for the professional services industry.
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