Sep 16, 2006

Blogs as tools to target prospective employees

Have been quoted in the Economic Times on how Indian companies plan to use corporate blogs to hire talent.

Apart from two of my prospective clients JWT and Motorola India also seem to be on a similar path !

Hmm, interesting times ahead.

Update: from the Cheezhead:

A new study by Forrester Research, via Charlene Li may help support the adoption of blogs as a recruiting tool for employers.

One key data point that stood out for me: 24% of Gen Yers read blogs, which is twice as often as the 12% of Gen Xers (ages 27-40) and three times the 7% of Young Boomers (ages 41-50) that read blogs. So skeptics of blogs should suspend their disbelief and look to at least one bellweather demographic to get an idea of how widespread blog readership can potentially grow in the future.

Sure the figures are for the US, but even if the Indian figures are 1% of those numbers, look at India's age spread and corresponding numbers. Once Indic-language blogging takes off we'll be entering another wave of complexity and huge opportunity !

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