Nov 28, 2006

Blogging trends in India



The Hindu reports on a survey by MSN : Interesting blogging trends in India :
"blogging is dominated by men, and blogs founded by business leaders make for the most enjoyable read, followed by those by politicians. "

Huh? When did business leaders and politicians start blogging in India? What's wrong with this survey? Or are Indian bloggers talking about bloggers like Jonathan Schwartz, Om Malik, Anil Dash ? (but who's the politician???)

The following findings are not so surprising:
A desire for self-improvement and personal development is found to be a key driver of India's blogosphere with a large majority of online users reading blogs to stay informed about world events. They enjoy reading about technology the most, followed closely by news and education. Elsewhere, technology content ranks low.

While growing in popularity in India, the blogging community is still nascent with only one-seventh of Net-users actively blogging. And more than half of all Net users were unaware altogether of blogs. India's blogosphere is heavily dominated by men — three quarters of its bloggers are male. It is also fuelled by young adults.

Bloggers looking to improve their sites should take note that aesthetics plays a huge role in attracting and retaining audiences.

A good blog should be updated regularly and be well-written, with eye-catching pictures. (ooops - I don't use pictures too much, readers!)

Amongst the most annoying aspects of blogging pointed out by Net users in India were poor writing, self-centred content and lack of information about when it has been updated.

Hmm, I guess dates of updation are revealed by most blogging software. I might have been accused of self-centred content sometimes and poor writing. So if you sense it anytime, drop me an email or comment to let me know !