Dec 14, 2006

Blogs as a marketing tool

Well I've thought of blogs as a tool for self-expression, and a community tool, also as a learning tool, but I never really thought of them as marketing tools.

However, ever since we started the Imagence Partners in September I have been getting inquiries for consulting assignments because of the blog.

That's because of the high ranking blogs get in organic search results.

For example take a look at the results of a Google search results for "organizational consultant india":

The 4 results have three from this blog.

Whereas a search for "employment branding India" gives the top two results from this blog, and the third result is my article written on Recruiting.com

So, my advice to any startup businesses, or those who cannot afford a lot of cash for traditional advertising and PR - start blogging. Of course, it needs a little bit of time and effort, but if you are really passionate about your work, that shouldn't be too much of an issue- right?

Well if you do have some money, you can always ask me for either a training or consulting assignment on how to integrate social media for your organization :-)



Checkout UK finance jobs on Accountant Careers.

3 comments:

  1. Well Gautam, you are right. Blogging a great marketing tool, look at the GM Fast lane blog or the scobleizer.com, they represent great ways to communicate with your customer. Also, there are many startups which generate a lot interest and attention by using blods like the one from hakia.com or powerset.com.

    If you browse thru amazon, you will find many books on Blog Marketing.

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  2. Hi Gautam,
    This is Himanshu here from http://thoughtsprevail.blogspot.com

    You are correct since blogging has become more than time pass and companies do get more information from Blogs.

    It has become more and more important and will gain more attention in times to come.

    -Himanshu

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  3. I waould like to get in touch with you regarding an integration of social media with my project.
    kindly respond at rishibatra123@yahoo.com.
    (It would be a blogging based viral marketing assignment)

    ReplyDelete