Key Result Areas for writers

It's not every day that India's premier literary and movie blogger blogs about something as mundane as Human Resources, but when Jai Arjun Singh reaches Delhi back after the Jaipur fest he discovers:

The features department in office is abuzz with talk about a grand new concept called "Key Result Area" (KRA), conceived by the human resources team as a way of measuring employee performance. It sounds very promising, but a senior editor tells me the acronym makes much more sense when you add the letter "P" to it. Another sniffs, "How can you quantify a writer's work or reduce it to cold figures?" It feels like I'm back at the lit-fest.

Hmm, I wonder what we HR bloggers can suggest how to quantify a writer's work? Any ideas, readers?