Jan 7, 2007

Search engine marketing for Jobs

This is from the Pinstorm IAMAI "state of Search Engine Marketing in India". You can download a copy from this site.

If you notice, jobs advertising by organizations will result in better click throughs than job advertising by job sites or third party recruiters. See how Accenture by investing much lesser amount than other sites got the best click throughs rates.
It is time that Indian firms start looking at Search Engine Marketing as a much better way to target relevant job seekers than using half page advertisements in newspaper classifieds !

So if you are a recruiter in a company, are you even thinking about using keyword search advertising for getting employees?