Feb 23, 2007

Why HR professionals don't get employer branding

Because they are not marketers, apparently.

Their human resource professionals still simply meet with job applicants and fail to provide good reasons to come on board. HR departments need to field marketing and salespeople.

Organisations need a very focused brand vision with a supporting brand message. This then drives how the organisation deals with each employee in all aspects of the relationship and how it communicates, both internally and externally.

I have seen recruiters have a very sales orientation. However, a marketing orientation is missing. How would HR professionals use the 4 Ps of marketing?