Apr 16, 2007
The future of media and adverstising
Interesting comment on the ZDnet blog that not only the future of online world is advertising, but that slowly content will become advertising and marketing, in the light of Google's acquisition of Doubleclick.
I guess that is true to some extent. Traditional TV in the US is being TiVo'ed. People are sick of content being interrupted by advertising.
Contextual ads online is just the beginning.
The real online commerce will take off when global micro brands and large conglomerates use content as marketing.
Indeed, most blogs are marketing something intangible right now. Points of view, actually. But some are marketing something much more tangible, like English Cut, the blog of a Savile Row tailor, and people are reading and engaging with that marketing.
I guess this is what permission marketing is all about !
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