Apr 16, 2007

Naukri vs TimesJobs

When I saw the TimesJobs ads, even I could not believe that they were playing some "sleight of numbers" trying to take on Naukri.

For more details, take a look at Rashmi's and Content Sutra's posts.

So I sent off an email to Sanjeev Bikhchandani asking for his take on TimesJobs' claims. This is what he replied:

We disagree with the Economic TImes article and the advertisements released by Timesjobs :
1. As per Alexa and Comscore naukri remains by far the leading jobsite in India. On Alexa the three month reach of naukri at 855 on April 15 is more than thrice that of Timesjobs which is at 257. According to Comscore, Naukri got more than 2.3 million unique users in February as compared to slightly more than 1.3 million of Timesjobs.
2. In fact as per Alexa, Timesjobs has slipped to fourth place behind Clickjobs.
3. The statistic that Timesjobs is referring to is "Active" resumes in the last six months. Here Timesjobs has a different definition of "Active" as compared to naukri. In Timesjobs if you open a job alert email and click on a job in the email to go to the site you are treated as an active user. In naukri you are an active user only if you update your CV or apply for a job or are a new registrant. We do not count clicking on a job in a job alert as being "Active". If we did have the same criteria our active resume count would be far higher.
4. Finally, Timesjobs is encouraging people to register more than once on their site. The email from Timesjobs to a job seeker given below is self explanatory (the bold and highlighting in the email is ours).

----- Forwarded Message ----
From: Neha(Times Jobs )
Sent: Saturday, April 7, 2007 1:31:08 AM
Subject: Interview Call

Dear Candidate,

Sub. : Upload Your latest Resume In 1 Step & Get An Interview Call

If You Have a Ready and Latest Updated Resume with you ,we Have a Ready Job
for you,now injust one step! Click the link below and upload your latest


If you have already submitted your resume , please do it again with your
latest updates,valid contact number and new fresh working email ID.If your
resume is applicable for muliple posts,please submit your biodata with
sepearte email Ids and with respective resume headings or titles.

For example :
Say, if your resume is applicable for sales,marketing and business
development- all three categories or posts, then please upload the same
biodata with sepaerate biodata name and with seperate email ids for three
times. Like : with your name_resume_sales with one email id , then
yourname_resume_business development with second email id and your
name_resume_marketing with thrird email id of yours.

Please upload your resume now.Your username and password will be mailed to
you for future references

Warm Regards
Link to Upload Your Resume :

Wow! The online classified job market is really hotting up in India.

What is needed now is a disruptor to disrupt the prevailing business model !