Apr 14, 2007
Rex Harrison and Tata Sky
What's the connection?
Well as Dipta tells us, it's a word called 'jhingalala', which Bollywood buffs would recall as a refrain in a Hindi song in the movie "Shalimar"
Quite correctly Dipta points to the mistake Tata Sky is doing in trying to usurp that word into its advertising campaign.
Coming from a marketing and sales guru, that's some advice Tata Sky should listen to.
What would be your nomination for the worst byline in an advertisement?
On a lighter note, Dipta has thoughts on branding and film-makers as brands. Enjoy !
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