Apr 14, 2007

Rex Harrison and Tata Sky

What's the connection?

Well as Dipta tells us, it's a word called 'jhingalala', which Bollywood buffs would recall as a refrain in a Hindi song in the movie "Shalimar"

Quite correctly Dipta points to the mistake Tata Sky is doing in trying to usurp that word into its advertising campaign.

Coming from a marketing and sales guru, that's some advice Tata Sky should listen to.

What would be your nomination for the worst byline in an advertisement?

On a lighter note, Dipta has thoughts on branding and film-makers as brands. Enjoy !