Interesting article (Hat-tip: Praneeth Reddy) which shows how supposedly conservative accounting firms are embracing social media and the web to reach Gen Y:
To lure candidates steeped in Facebook and YouTube, the Big Four are turning to the Web. Deloitte & Touche asked employees to make short videos about their experiences at the company. The videos were a way "of taking the aspects of social networking and experimenting on how you can use the new tools of today to move forward into a workplace of the future," said Cathy Benko, chief talent officer. About 400 videos were made, and the 14 best will be posted on YouTube and used on campuses.There are so many jobs that are considered cool by college students of Generation Y that the accounting profession and other professions like it will have to think differently about their entry level hiring strategy.
Ernst & Young is holding a contest at 75 colleges, asking students why people should become accountants. Dan Black, director of campus recruiting, said regional winners will get $1,000 and, in some cases, iPhones. And the winning team will join CEO James Turley on a business trip. "We're trying to show younger students we can connect to them, that we understand they are different, and we're a firm where they can come in and do their best," he said.