Oct 9, 2007

CEO blogging in India

The Times of India has an article on the "trend" of Indian CEOs blogging. It shows how for example Cognizant is using blogging inside the firewall to connect and communicate with employees.

It also quotes Sanjeev Bikhchandani of Naukri.com who started blogging some time ago. However, the CEO is always stressed for time, which is why Sanjeev has only done about 5 posts in the whole time so far.

External blogging and internal blogging are two very different things and I think having an external blog a CEO must start a "team blog" with 3-4 other top managers of the organization so that there's a healthy number of posts which focuses on the diversity of areas the blog can address.

Some other CEO bloggers in India who are not listed in the TOI article are Rajeev Karwal (Milagrow), Ajit Balakrishnan (Rediff.com), Basab Pradhan (Gridstone), Vineet Nayar (HCL), Hrush (Cleartrip) [list courtesy India Bloggers at Labnol.org]

The power of blogging has still not been tapped by Indian CEOs unlike what Mark Cuban and Jon Schwartz have done.

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