Linkedin has a new site called Learning Center and here's a great resource for Consultants who wonder "how exactly can I use Linkedin" ?
Some more pointers that I think one can use - use your Linkedin recommendations on your own website - so that non-Linkedin members can see them too.
Use the URL/Q&A feature on Linkedin to expose people (and the Googlebot) to your website (check my Linkedin public profile to see how I've done that)
Use descriptive sentences to elaborate on areas of expertise and specialisation. Every word on the web (whether on your website or your Linkedin profile) is a branding and positioning opportunity. Use it after a lot of thought or get experts/Clients who you've worked with in the past to review it and give opinion on it.
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