Sep 29, 2008

Consulting firm's websites - Alexa details

I know that Alexa is not the perfect system for measuring, however it is interesting to see how the websites compare








As you can see, McKinsey & Co.'s website is way ahead of its competitors. The new Booz.com brings in the rear.
BCG is marginally ahead of Bain however.

What's interesting is to note the sources of traffic to McKinsey.com - India contributes a quarter of the visitors. It's also amongst the top 5,000 websites visited in India.

Mckinsey.com users come from these countries:

United States35.2%
India23.9%
China9.0%
Germany9.0%
United Kingdom4.3%

Mckinsey.com traffic rank in other countries:
India344,575
United States1538,31628961615
China461739,2120720
United Kingdom822521,593
Germany22657,873
Posted by at
Labels:

2 comments:

  1. AnonymousSeptember 29, 2008 at 10:52:00 PM GMT+5:30

    does McK user stats also include McK Quarterly and MGI with it. I think McK Quart contributes a lot more to the numbers than its parent site..

    a similar Booz&Co site s+b isn't that popular compared to McK Quart.

    ReplyDelete
  2. Biz DasSeptember 30, 2008 at 8:28:00 AM GMT+5:30

    1. Business school students would be logging onto the McK site if they are interested in a career in management consulting
    2.The quarterly magazine would be resulting in a lot of clicks

    ReplyDelete

Subscribe to: Post Comments (Atom)