The response from the twitterverse was quite enlightening:
SaliSantosh @GautamGhosh Marketing Vs HR ? Marketing returns very tangible returns - HR professional fails to show returns in concrete numbers .right ?
sajin8 @GautamGhosh Most key performance indicators in HR still revolve around cost. "Investing in People" by Wayne Cascio is an interesting read!
sajin8 @GautamGhosh thats a very interesting topic! I guess Marketing budgets are accounted for financially through sales.
gurdeepak @GautamGhosh important parts of transformational actions r taken by division heads. little business knwledge of HR doesn't help either.
anaggh @GautamGhosh Perspective creation:) And in India #HR still treated as extension of Personnel
nimmypal @GautamGhosh Because marketing deals with customers and customers are considered more important than employees?
abhishekrungta To a new person in business or very traditional one marketing relates to revenue and HR relates to expenses @gautamghosh
kokobano @GautamGhosh Because HR people are wicked and trouble marketing folks. Marketing people trouble faceless and anonymous folks. That is okay.
justmohit @GautamGhosh HR needs to start talking abt business for business guys to take them seriously. It ain't abt subjectivity or objectivity...
justmohit @GautamGhosh b'cos mktg is able to demonstrate a connect with org goals of Revenue & profitability. While HR guys struggle
Some of my thoughts were also posted on Twitter
I dont think Marketing has any advantage ove HR. The issue as i see it is that, people tend to think of both these areas as a Science, All analysis, measurements, ROI and stuff. While this is important, remember both Marketing and HR are catering to customers, one is external the other internal. It is important to understand that there are certain things that is difficult to measure. While the science aspect and art aspect are both important. There is a need to clearly identify which projects are which, science or art, as focus accordingly.
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