Social Media maven Jeremiah Owyang posts that usage and experience does not equate to expertise:
- Usage of social media doesn’t equate expertise. Many who want to pursue a career in the white hot social space equate the number of fans, followers, or blog readers as a badge of honor –at times, I do that too. It’s an effective indicator of someone’s ability to use the tools, however it’s not an indicator they were able to use them in a corporate setting to meet customer and business objectives.
- Long Term Experience of Social Media doesn’t equate expertise. Many speakers and about pages on blogs like to indicate they were using social technologies for years, to demonstrate they were an early adopter. This can backfire to a hiring manager as the duration doesn’t indicate ability to use these tools in a strategic way. In fact, many of the early, early adopters really aren’t the type that may work well in a corporate environment.
- How candidates behave online can make or break the deal. Candidates should recognize that recruiters and hiring managers are looking at how individuals behave online –it factors into the decision on why they may –or may not be contacted. So before you post that blog lambasting another blogger, or somewhat questionable photos in Facebook, or talking about recovering from your hangover on Twitter, remember that hiring managers are analyzing how a candidate will represent their brand.