Organizations are primarily communities first – and profit making machines later believed Arie de Geus in the 1970s , however now businesses need to be social communities to survive and thrive.
We at 2020 Social believe that businesses will move to the next level of growth not by doing the same things that they were doing but by embracing some of the biggest trends that are shaping today's culture.
Some of these trends that are having an impact on the workplace are:
Speed of decision making: As external change on organizations comes faster and faster, and as organizations get flatter and flatter – decisions are expected from the front line level which directly interact with customers, be they sales or customer support people. However often they don't have access to information that they need to really do it well.
Transparency: As society and government opens up – employees are expecting similar transparency within their organizations – and when organizations are seen as secretive and opaque they lose either their employees energy and commitment – or at risk of losing the employees themselves to competition
Collaboration: As organizations move to more and more knowledge based work, the output that groups of people working together achieve is exponential to what people can do individually. However, collaboration does not happen in a vacuum. It starts with people's willingness to collaborate aided by the way work is structured, processes are defined and the tools that are available to help people connect and work together with others
Sharing: Today's youth has grown up with social networks where sharing information and pictures is the key to connecting and relating to others. It combines expression and relatedness – considered by many to be the two fundamental human drivers. To really engage with and to leverage the strengths of these younger employees - who are India's post-liberalisation generation – they would have to enable these aspects in the workplace too.