Got an interesting information shared by my friend AK Menon whose firm Options did a survey focused on the Auto sector.
attraction to company culture plays the most dominant part in a job seeker’s preference of a future employer. While the job seekers were divided about their most preferred future employer, irrespective of the company they voted for, the company culture was a major decision making factor.
We also found Toyota with 21% preference to be the most preferred future employer for these professionals, followed by three Indian companies viz., Tata Motors (15%), Maruti (14%) and Mahindra & Mahindra (8%). However, in the aggregated top 3 employer preferences, Tata Motors (15.6%) found more mentions than Toyota (14.3%). Interestingly, apart from culture, the top 4 companies stood for different things in the minds of the job seekers who responded to the survey. (The numbers given are in that order of preference for the respective company)
Check the full report here.
Which merits the question - if your employment brand is inextricably to your organizational culture - how do you get the message out to job seekers?
My thought is that OD and Recruiting groups need to work a lot together to translate a real and transparent approach to organizational culture.