Jan 27, 2010
Small Businesses, Social Media and the Internet
I got quoted in the SME Times article on how social media can help small businesses. Building social platforms around a social object (lifestyle, cause or passion) might not be scalable for all SMEs - this step can be done by a third party - a facebook for SMEs somebody - to connect not around the products but around users.
Here's part of the article:
Another prominent speaker on the occassion, Gautam Ghosh, Consultant of 2020 Social Media, said, "Internet can act as a leverager for users who are already using the Internet. If a person is not on the Internet it really can't help much."
When asked how IT enabled tools can help MSEs, Ghosh told SME Times: "For them (MSEs) other things can be done. If somebody takes the initiative to give them a platform, a MSE can say: 'this is what I do' or 'this is the product' and so these kind of platforms (B2B) can help them to reach globally."
"I must say if a MSE has no idea about IT, it should take advantages of B2B websites like tradeindia.com, which has a social media presence too. So one can join a B2B website where one can get trade leads," Ghosh added.
HR Issues Social Media Organization Development consulting career management business blogging recruiting strategy talent learning innovation leadership management Organizations 2.0 HR2.0 Knowledge Management Social Business networking training talent work skills employment branding Enterprise social software Human resources Social Networking india marketing Enterprise 2.0 business books Employment news Twitter future Business Online Communities communication Social network jobs Facebook personal branding HR professionals network Strategic management Interview Job Search LinkedIn Talent management Community Community Management Recruitment personal the imagence partners Competencies Employee engagement Social Enterprise collaboration Education and Training entrepreneurship salaries Social web Virtual community youth Employee Relations socialmedia lifestreaming coaching Human resource management Knowledge base Sexual harassment Trial and error satyam