Mar 16, 2010

Workshops on Social Media for Organizations



My colleague Gaurav Mishra is doing a workshop for NASSCOM Foundation on how non-profits can utilize social media. As he details in his blog - the workshop would have the following sessions :
10:00 – 11:00 Introduction to social media for non-profits
11:00 -11:30 Tea/ coffee break
11:30 – 12:30 Strategy, tactics, measurement
12:30 – 1:30 Lunch
1:30 – 2:30 Social media tools
2:30 – 3:00 Tea/ coffee break
3:00 – 4:00 Tying it together, using social media for raising awareness, fundraising and driving advocacy

In the workshop, I’ll build upon these simple three steps and help the attendees build a step-by-step guide to igniting and scaling the passion of their supporters in their chosen domain.

If you are a non-profits, register for the workshop or ask for more information at +91 11 40755722/23/24/32 or komal@nasscomfoundation.org.

What we realize is that even corporations are looking at workshops on how businesses can leverage social media. So here's a draft workshop design that would focus on educating CXOs on how to leverage the social tools and technologies.

Take a look at our thoughts on Decoding Social





Workshop 1: Workshop for CXO’s


A. Social Media Basics (60 minutes)


1. What are Social Media and Social Technologies?



  • Various forms and functionalities of Social technologies
  • How ‘Social’ as a behavior is leveraged by these social technologies



2. Why is Social Media becoming so important?

  • Impact of Social Media on people
  • Impact of Social Media on society
  • Impact of Social Media on Media
  • Impact of Social Media on Businesses

B. Social Media for Business (60 Minutes)


1. Why do businesses need to become social?



  • Connecting business needs to social business strategy solutions
  • Social Media scope and benefits for B2C businesses
  • Social Media scope and benefits for B2B businesses



2. How have other businesses become social?


Best Social Media practices and case studies
i. Business to Consumer businesses
ii. Business to Business businesses
iii. Enterprise collaboration


C. Social Media for CXOs (90 Minutes)


a. Why CXOs need to understand Social Media?


i. Underlying strategic dynamics CXOs need to know
ii. Linkage with business objectives


b. How can CXOs champion Social Media?


i. Governance implications
ii. Cross-department implications
iii. Cross-stakeholder implications


D. Social Media for [specific] businesses (90 Minutes)



  • How can your business leverage social media?
    • Best practices and case studies
    • Opportunity for your company/business unit/group
  •  How can a B2C businesses leverage social media?
    • Best practices and case studies
    • Opportunity for specific business
  • How can B2B businesses leverage social media?
    • Best practices and case studies
    • Opportunity for specific groups



Workshop 2: Workshop for Marketing, Brand, HR Managers


A. Understanding social media (60 Minutes)



  • 1. What are Social Media and Social Technologies?
    • Various forms and functionalities of Social technologies
    • How ‘Social’ as a behavior is leveraged by these social technologies
  • 2. Why is Social Media becoming so important?
    • Impact of Social Media on people
    • Impact of Social Media on society
    • Impact of Social Media on Media
    • Impact of Social Media on Businesses

B. Understanding social media for businesses (90 Minutes)



  • Establishing a presence on social web


    • Social Media channels
    • Why should the brand participate?




  • Scope and benefits of Social Media


    • Business objectives that can be achieved
    • Best practices and case studies for B2C businesses
    • Best practices and case studies for B2B businesses
    • Best practices and case studies of internal collaboration and employee community

Scope for Specific Business

  • Best practices in businesses related to organization/ group
  • Role for marketing managers
  • Role for HR managers

C. Social Media for marketing (90 Minutes)



  • How should a brand market itself on social web:
  • Understanding consumer behavior; the 5 Cs of social media


    • Consumer Generated content
    • Conversations
    • Collaboration
    • Community
    • Collective intelligence


  • Choosing the right behavior and the right channel



2. Social Media monitoring


D. Leveraging social media in your business (60 Minutes)



  • Building a social media plan for Business
  • Building Communities (of Employees, Customers, Partners)


Do share your thoughts on what else do you think a workshop like this should contain...