Apr 15, 2010

Create a B2B Social Media Marketing Plan

In association with NASSCOM, 2020 Social is presenting a one day workshop on How to Create a Social Media Marketing Plan on April 23rd 2010.

Take a look :-)

Here's what it would cover:

  • What is social media
  • What are the specific social media channels
  • How social media impacts marketing and business
  • How certain case studies will help in understanding the use of social media in marketing
  • The importance of social media listening and measurement
  • How to create your own framework for a social media based marketing program by focusing on:
    • Understanding your business objectives
    • Understanding your audience
    • Defining your strategy and selecting specific social channels
    • Creating your tactical plan
    • Setting up a listening program
    • Successfully presenting your plan and implementing it.

So go here and apply to register.