What do you need to make your business "social"?
Caroline Dangsen puts down some characteristics she thinks the social media evangelist needs to shepherd the organization to become social:
- Passion for the business
- Appreciation for the organization’s cultural heritage
- Limitless determination and stamina
- Ability to influence
- Skills to maneuver the political landscape
These five characteristics are in addition to excellent interpersonal skills and a passion for social media.
Looking at these - it is worth noting that these are similar to Change Management skills - and I think Enterprise 2.0 and social media evangelists should look at the already considerable literature on driving organizational change - and take some pages out for it - and focus less on the tools and more on the cultural aspects. Caroline's post is worth reading in this light :-)