Oct 23, 2010

Dave Evans' book Social Media Marketing: The Next Generation of Business Engagement



My erstwhile colleague Dave Evans (who's a thought leader in the Social Media marketing space) has written his second book Social Media Marketing: The Next Generation of Business Engagement - which is focused on the way businesses can transform into social businesses - combining SMM with social CRM and Enterprise 2.0
I am flattered that he chose to mention me in the book in the chapters on Enterprise 2.0 and the way HR can use Talent Communities.


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