Dec 15, 2010

Participating at @IndiaSocial Summit #iss10

This Friday, 17th December, I will be participating in a panel discussion at the first IndiaSocial summit 2010 - probably the first Indian conference dedicated to how businesses can leverage social media.

The panel I would be participating in is:

Different Expectations – B2B and enterprise How can B2B marketers leverage social data for product development, customer service, marketing and others aspects of business. Lead generation is a key aspect of B2B use of social media -what are the learnings? How do social technologies facilitate and impact Enterprise collaboration. Is Social CRM just a buzzword?

The panel participants would be moderated by my friend Gaurav Mishra, Director – Social Media-Asia, MSL Group, Amit Ranjan, Co-founder, Slideshare, Hari V Krishnan who's Country Head, LinkedIn India, Prem Kumar Aparanji, Evangelist – Social CRM, Customer Solutions Practice, Cognizant and Sanjay Sahay, Global Head of Digital Marketing at Infosys

Am also looking forward to hearing Santosh Desai of Future Brands, Kirthiga Reddy of Facebook, Jaspreet Bindra of Microsoft at the conference.