Apr 16, 2011

TOI Crest story on Corporate Social Networking

Jay Pullur, CEO of Qontext and I were quoted in this story on Enterprise Social Media in the Times of India, Crest , Delhi edition.

This was before I joined Qontext, so you'll find me quoted as a HR Consultant :-)


So what if your company has blocked Facebook and Twitter? Enter Enterprise 2.0, a new improved form of office intranet, which is being touted as a marriage of work and social networking.
As a new generation of social networkingsavvy employees enter the workforce, companies in India and abroad are taking note of Enterprise 2.0 and launching internal company-wide social networks. These allow employees to make their own profile pages, post status updates, share files and do a lot more. By lending official conversations and discussions the informality of social software, these networks are changing the way people communicate with each other in an office. Employees are blogging, executives are podcasting, and newbies are decoding company jargon on Wiki.
The growth of Enterprise 2.0 has also helped businesses get over their wariness of Web 2.0 tools. Many corporates who feared employees would engage in frivolous pursuits like Farmville or spend every free minute tweeting put up strong firewalls. But now, the resistance is coming down. In a turnaround of sorts, the official intranet bulletin board just got Facebook-ised.

The trend is slowly but steadily catching on in India. “The awareness and accessibility of these networks is more in the US. Indian companies are still wary of using such services. Some Indian developers who make these software, in fact, end up selling to the external market,” says HR consultant Gautam Ghosh.
Another plus for organisations is that they get to monitor the interactions of their employees. Of course, that means being extra cautious before you hit the enter key, but with the Big Brother administration watching, it also means no trolls. “People will obviously have their share of fun and discuss their weekend plans, but there is a line that you know won’t be crossed. You can’t make anonymous accounts, everyone knows who you are. It’s a safe place to connect and socialize,” says Ghosh. A healthy enterprise, one might say.
So have you used corporate social networks within your firm? What has been your experience like? Leave a comment below and let's discuss