May 11, 2011

Next Step for Social Business - Making ERP social and collaborative

I have always believed that "social" in the social business has to contribute to the business aspect of the firm - in addition to connecting employees to employees and employees to customers.

One key aspect of Social "contextual collaboration" is that it often creates silos - ironically. Discussions happen in the "systems of engagement" (social intranet/ enterprise 2.0 apps) whereas it is not reflected in the "systems of records" (business applications, documents etc)

This dichotomy is what we at Qontext want to bridge. And for which Gartner recently awarded Qontext the "cool vendor" for 2011 for context aware computing :)

To quote:

A key finding in the report, available from Gartner, states “Organizations need to understand the principles of context-aware computing to properly filter the increasing amount of sensor, search, analytics, location, presence and social information they can use to enhance applications and user experiences.”
While the benefits of using internal social software is gaining widespread acceptance among enterprises, most employees and departments would like to see immediate and sustained benefits. Tangible benefits are realized when social collaboration is integrated within the applications used every day, by preventing loss of productivity due to context switching and aiding knowledge capture and reuse. Qontext does this by providing immediate access to contextually relevant communications and documents right inside and across business applications.

Yesterday, we took a huge step forward in that direction when we partnered with NetSuite (the #1 Cloud ERP / Financials Software Suite) - to enable contextual collaboration within NetSuite's applications.

You can see this slide deck on how Qontext integrates with applications in NetSuite
Klint Finley wrote on the ReadWriteWeb Enterprise blog

NetSuite already supports enterprise social collaboration through Qontext. Qontext enables customers to add microblogs and activity streams directly into applications so that users don't need to leave their primary application to participate in discussions.