Executive Search Firms and Social Media

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An interesting meeting I remember with an executive search firm was "We don't need to go social. Our ability to charge a higher search fee is based on senior exec people not being available"

Another exec search firm (one of the biggest in the world) has asked me to address their "researchers" in their Knowledge center.

So what do you think? Is the Exec Search firm a fundamentally different one that they inhabit?

If yes, how does it impact the profitability ?