Mar 23, 2012

Social Internally Before Being Social Externally



Always have believed that social media externally or internally cannot be an add-on and that organizational culture should be internally open and transparent radically to face tough conversations.

Here's a report by Edelman that says that companies that search for online influence should focus on employees as their main influencers - as employees are trusted more and advises companies to connect them to employees.

Dachis Group tells companies that increasingly employees would be talking about their job experiences in social media and apart from ignoring it - savvy companies are reacting in two ways - either by radically making their organizations transparent or opening their organizations internally.

What will your organization do?