Aug 14, 2012

PwC acquires Social Media Strategy firm @antseyeview

This is big news. PricewaterhouseCoopers has acquired Ants Eye View a specialist social media strategy consulting firm in the US.

According to the news:

Combining Ant’s Eye View's social media strategy and digital marketing skills with PwC's Advisory business builds upon the firm’s growing Management Consulting customer impact and customer engagement capabilities. The deal is expected to close in September. “The team at Ant’s Eye View are seasoned social media practitioners with experience at large organizations across multiple industries," said Joe Duffy, PwC partner and leader of the firm's U.S. Consulting practice. "They understand how to transform companies into 'social enterprises' that are truly engaged with customers as well as employees while delivering on the brand promise . Adding this powerful team to PwC's Advisory business strengthens our ability to serve our clients from strategy through execution, and to help them apply the best uses of social media to support their customer engagement and brand management strategies." 

The next round of social media consolidation would be in services after the current round of product consolidation. This deal is one of the first I expect. Who would be next?
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