Oct 10, 2012

What I am upto these days in #SocialHR



Here's a little update. I am currently in Mumbai on a two month long stint, working along with India's largest social media agency - Social Wavelength. They handle social media management and marketing for some of India's largest organizations. Social Wavelength has been a winner of the Red Herring Asia 100 award too.

My role at Social Wavelength is to conceptualize their first big different service vertical - into Social HR. Over the next two months I would be interacting with external HR heads to take their inputs into what the readiness of the HR community is to embrace social.

Some thoughts I have - which I'd like to validate are:

  1. Organizations that are looking at embracing social media internally, need a partner to understand their needs, and help them choose relevant tools and guide them through with implementing it successfully.
  2. Organizations need to monitor social conversations about their employment brand and joining those social conversations and would need help to do so.
  3. Organizations understand the benefits of employees acting as social media evangelists for their brands but are wary of the risks vs the returns. They would like a partner to suggest an enabling social media policy and educating/ training employees on how to use social media.
Would you be interested in any of these offerings? Let me know at gautamghosh @  socialwavelength.com