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And then the penny drops.
Salaries. Ratings of company culture/work/benefits/CEO. Interview process. Career growth. Everything is out there.
That is not the only thing. Prospective employees are reaching out to current employees via public platforms like Twitter or more private channels like LinkedIn, and getting to know the inside reality of work in a specific business unit/function or even how the prospective boss is like.
So on the one hand, individuals are finding their information, and on top of that reviewing sites are acting as aggregators for the crowd's views.
There are two things organizations and HR people can do.
- Ignore it. Pretend it doesn't matter. Justify that the vast majority of their hires do not do such background checks. As of yet. And say that it is anyway skewed as people only vent negative views on such sites.
- Or accept it. As a trend that is a sign of the times to come and is only going to grow bigger. Also understand that in the age of transparency the culture of the organization is employer's brand. They also understand that they need to tell positive stories and encourage their advocates to also share thier stories. Listen to conversations, and engage to tell their side of the story.