Nov 12, 2013

Constellation research on #socbiz by @rwang0

Constellation Research founder Ray Wang recently released a research on Demystifying Social Business and was kind enough to share a copy with me. While the report is titled "Optimising the Marketing process" Ray takes a broader view of social business

Ray urges companies to take a view of their persona - when it comes to digital disruption - there are four of them. Do take a look at their DEEPR framework too - 43 use cases for social business.

My suggestion, buy Ray's insightful research if your business is evaluating a social business suite and go through his blog posts on social business.

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