May 29, 2003
On ISTT I wrote this:
Cognitive and rational decision making as marketing guys know better
than anyone (HR guys included!) comes a piddly second to the power of
emotional/aspirational appeal !
So how can cold rational logical data like "not being good for
health" compete with a message like "wanna be cool...have x/y/z" ??
Free choice did someone say?
How can choice be free when media is controlled by advertisers and
therefore information that goes out either ignores the 'bad' parts or
is heavily edited ??
HR Issues Social Media Organization Development consulting career management business blogging recruiting strategy talent learning innovation leadership management Organizations 2.0 HR2.0 Knowledge Management Social Business networking training talent work skills employment branding Enterprise social software Human resources Social Networking india marketing Enterprise 2.0 business books Employment news Twitter future Business Online Communities communication Social network jobs Facebook personal branding HR professionals network Strategic management Interview Job Search LinkedIn Talent management Community Community Management Recruitment personal the imagence partners Competencies Employee engagement Social Enterprise collaboration Education and Training entrepreneurship salaries Social web Virtual community youth Employee Relations socialmedia lifestreaming coaching Human resource management Knowledge base Sexual harassment Trial and error satyam