May 29, 2003



On ISTT I wrote this:

Cognitive and rational decision making as marketing guys know better
than anyone (HR guys included!) comes a piddly second to the power of
emotional/aspirational appeal !

So how can cold rational logical data like "not being good for
health" compete with a message like "wanna be cool...have x/y/z" ??

Free choice did someone say?

How can choice be free when media is controlled by advertisers and
therefore information that goes out either ignores the 'bad' parts or
is heavily edited ??