Dave Pollard writes about the reasons why Innovation Consultants find the going tough (hmm...did I get out before the going got tougher ;-)) ?) Dave says the only way Innovation Consultants can help clients is to provide understanding of how and why the market has moved on without them.
Which is essentially reactive, right?
So what's the difference between an Innovation Consultant and a Change Management consultant?
As I posted earlier on Ed Schein's views that a Culture of Innovation doesn't scale up...maybe companies should stop trying too hard to "become" innovative.
Maybe the better approach would be to turn to people (and not processes) and create a culture of Innovation. As IDEO leader Tom Kelley describes in his new book The Ten Faces of Innovation, IDEO has developed ten approaches businesses can use to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the anthropologist (hmm, didn't I write about this just some days ago?) - the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the cross-pollinator who mixes and matches ideas, people and technology to create new ideas that can drive growth; and the hurdler, who instantly looks for ways to overcome the limits and challenges to any situation.
Can't wait to read the book !
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