Sep 1, 2005
Employment blog necessary to create an employer brand
I really do not see why more organizations are not following Microsoft's lead in making blogging a priority for their recruitment teams.
Heather and the JobsBlog folks at Microsoft recruiting are doing a great job and doing more than any job ads could have done to increase the attraction of Microsoft as an employer.
People like working with smart people and if you have smart people blogging on your corporate site everyone (and this is important for smaller employers who don't have mega budgets!) gains. The job seekers get to see the human figure behind the organizational walls, you build relationships that go beyond just transactional "filling a job" and maybe a supply chain.
The best part for corporate organizations? Their google rankings rise !
Ask Joel Cheesman, he'll give you more of the technical dope on that.
HR Issues Social Media Organization Development consulting career management business blogging recruiting strategy talent learning innovation leadership management Organizations 2.0 HR2.0 Knowledge Management Social Business networking training talent work skills employment branding Enterprise social software Human resources Social Networking india marketing Enterprise 2.0 business books Employment news Twitter future Business Online Communities communication Social network jobs Facebook personal branding HR professionals network Strategic management Interview Job Search LinkedIn Talent management Community Community Management Recruitment personal the imagence partners Competencies Employee engagement Social Enterprise collaboration Education and Training entrepreneurship salaries Social web Virtual community youth Employee Relations socialmedia lifestreaming coaching Human resource management Knowledge base Sexual harassment Trial and error satyam