I really do not see why more organizations are not following Microsoft's lead in making blogging a priority for their recruitment teams.
Heather and the JobsBlog folks at Microsoft recruiting are doing a great job and doing more than any job ads could have done to increase the attraction of Microsoft as an employer.
People like working with smart people and if you have smart people blogging on your corporate site everyone (and this is important for smaller employers who don't have mega budgets!) gains. The job seekers get to see the human figure behind the organizational walls, you build relationships that go beyond just transactional "filling a job" and maybe a supply chain.
The best part for corporate organizations? Their google rankings rise !
Ask Joel Cheesman, he'll give you more of the technical dope on that.
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