Nov 23, 2005
Book Review: They Just Don't Get it
First, the disclaimer: I got a mail from Leslie Yerkes' assistant, Stephen, asking me if I would be interested in reviewing a book on Change and Communication. I said that I would, and that's how a copy of They Just Don't Get It! came into my hands.
The book is written in the newly popular style of "business fable" (with lots of pictures) and would last a fast reader less than 30 minutes.
The premise of the book is simple: Sometimes when you are trying to influence people with your views, and they don't seem to get it, maybe the problem is not with them, maybe the issue is with you.
Positioned A-type personalities, who have little time with theory Leslie Yerkes and Randy Martin make a story of an advertising executive who learns to loosen up and get her team's inputs into ideas to make it a richer idea.
No rocket science here, just one concept that's focussed on here.
People who are a little more conceptual and theoretical (like me) would be disappointed, but I guess business executives these days seem to prefer books like these.
HR Issues Social Media Organization Development consulting career management business blogging recruiting strategy talent learning innovation leadership management Organizations 2.0 HR2.0 Knowledge Management Social Business networking training talent work skills employment branding Enterprise social software Human resources Social Networking india marketing Enterprise 2.0 business books Employment news Twitter future Business Online Communities communication Social network jobs Facebook personal branding HR professionals network Strategic management Interview Job Search LinkedIn Talent management Community Community Management Recruitment personal the imagence partners Competencies Employee engagement Social Enterprise collaboration Education and Training entrepreneurship salaries Social web Virtual community youth Employee Relations socialmedia lifestreaming coaching Human resource management Knowledge base Sexual harassment Trial and error satyam