Apr 21, 2006

Longevity, not an goal? Innovation, yes?

Should longevity for businesses should not be an issue?

I remember reading "The Living Company" and the focus of the book was how could big organizations survive longer.

But there are another group of people Edgar Schein and Tom Peters being amongst them who are perfectly OK with organizations that make an impact, change the established order and then burn out.

So that does not mean that all firms that die out fast are innovative, most of them were probably bad anyway !

So don't concentrate on surviving. Focus on being innovative and making an impact !