Recruiterblogs by naukri.com
India's biggest job site is becoming a blogger service provider to its corporate clients?
Hmm, very interesting. However most of the blogs on Naukri.com are quite sucky, check this, this, this and this out, for example.
I guess what these firms now need is a blogging consultant (heh).
Seriously, if any of you work at the firms who have these really sucky blogs at naukri.com please let your firm know that its image is taking a beating in the blogosphere.
Naukri's own blog is a trifle better, but could be much better.
Goes to prove that HR and Recruiters should really learn more about branding, specially in the Web 2.0 world. Employee communication and prospective employee communication is not too different from customer communication. How well people 'get' social media in HR and Staffing/recruiting/resourcing groups will determine how well they link to the next generation workforce.
I think it would be good for Naukri and its clients to attend Regina's talk next February in Mumbai. She's a global HR and OD professional and a blogger too. They wouldn't even have to pay in dollars !
Thanks for the recommendation!!
ReplyDeleteHi Gautam
ReplyDeleteWe had just put the "make your own recruitment blog" tool out in the job posting form as a beta to see what would happen.
We knew it was a bit early in India for a large number of recruiters to be seriously blogging, but its better to be early rather than late.
Thats why we did not announce it or tell the public about it. If a recruiter stumbled upon the feature in the job posting form and chose to create a blog great.
The blog would be given a link from the job advertisement page of the recruiter
However currently most blogs are merely reiteration of job advertisements and are not anything more.
I guess we will have to give inputs to recruiters on how to use this feature for better results.
And yes maybe we and our clients could use the help of a good blogging consultant!!!! (Ha Ha)
Sanjeev Bikhchandani
PS. Sharp of you to spot this. We thought the Beta was tucked away and pretty obscure