Sep 29, 2007

Yellojobs.com and NDTVjobs.com split and Yahoo HotJobs on Facebook



I got a press release from Aditya Kumar of Yellojobs.com who informs me that NDTV and Yellojobs.com are breaking up. That was a short one year long marriage. I guess it all goes with their philosophy of cutting out the middleman.

    Dr. Andreas Koestler, CEO, Yellojobs.com Pte Ltd said “Yellojobs.com has revolutionized the world-wide job market by introducing our patented ‘Referral Recruitment’ model. We have achieved tremendous success in India and will continue to focus on the Indian market. We have recently launched in Thailand and are extending our services to many more countries around the world.”

    Vikramjit Singh Sahaye, GM (India) for Yellojobs.com says: “NDTVjobs.com has been a very fruitful marketing alliance with NDTV and served the mutual purpose of getting a heads up in the internet jobs space in India. The entire site is fully created, owned & managed by Yellojobs.com. We’ve pioneered to start a Public referral system for recruitments and received an extremely encouraging response from users on YelloRewards. This is yet just the beginning since there’s a lot more to come that will add value & excitement in recruitment processes.”


On other job board related news Yahoo's HotJobs launched an app for Facebook. Looks like FB is the new google, at least in the US. Unless you are visible on FB you don't exist for at least Gen Y, I guess. I know that Jobster is really pushing their FB app, even giving it more visibility than their website. Even CollegeRecruiter.com has a FB app that is gaining traction. Yahoo's HotJobs is the first of the big names however to migrate to Facebook and embrace social networking in all its glory. Will we see the Monsters and Careerbuilders follow suit?

And I wonder when Indian jobsites like Naukri and Clickjobs will enter Facebook. It would be a great way to target NRIs and Indian students studying in the US for jobs in India. Even resident Indians are migrating slowly to FB from sites like Orkut.