Soon these (and similar) tools will have a huge impact in the way organizations operate. Both internally as well as externally.
Marketing and brand management are still reeling with the impact of these game-changing approaches to communication and filtering. Soon, organizational processes and HR would also bear the tsunami of these changes.
That's because these are not merely innovative tools - they are driving a fundamental change in mindsets.
Paulo Coelho is putting up his content for free and is connecting with readers across the world using digital media. Tom Peters puts his presentations on his organizations blog for free download by anyone. You don't have to do any registeration! Chris Anderson in his forthcoming book talks about how people expect a change in pricing for digital media - for free.
We've all heard of the quote "Nothing can stop an idea whose time has come", right?
The flip side of that quote is "If you're not on the right side of that idea - you won't be around"
So what is your organization doing? Putting up walls to stop collaboration and sharing? Or encouraging it?
And as HR and Managerial people are you spending your energies to fight it or facilitate it?
If you're fighting it - do you think you're attracting the best people or driving them away?
And if you're driving them away - do you think your organization will last - without processes that are congruent with the times and the best available people?
You're worried?
Yes. You should be.
You still don't believe me? Still think you should block Facebook in your organization? Maybe hearing it from a hotshot Accenture consultant might convince you....if you're that sort of person.
Check also this slideshare presentation by Hill & Knowlton on Enterprise 2.0.
:)
Checkout medical jobs at Health Jobs USA.
Gautam ,
ReplyDeleteNice food for thoughts.
I agree and can see around me , specially in financial organizations. Internet is brutally blocked . No public-mails ,most of social sites are not allowed ( That includes facebook/orkut and ning too ).
Surprisingly even online learning sites ,because they have in-built email facilities are blocked.
Again a Process for de-listing is always cumbersome.
What you are saying is true , but I wonder that HR as well as IT groups really don't have this kind of awareness yet.
A more awareness about importance of social media is required.
Santosh
here's a chicken and egg situation for you - should organisations first make their products and processes robust enough to stand the test of public scrutiny that social media will bring in its wake? or should they dive into social media and learn along the way, hoping that there'll be no crisis that would take them off the landscape? my point is that social media is just a tool, which works best when individuals/organisations understand the share-collaborate-create, transparency... philosophy that underlies and drives social media... and when its a mindset issue, organisations possibly change slower than individuals.... if they don't, maybe there will be external forces that force them to... the tc50 winner this time was yammer- basically, 'twitter for business'.. so there are tools being built specifically for organisations' use... i hope its only a matter of time... funny that i had the same discussion yeseterday on twitter and posted something a few days before - http://www.manuscrypts.com/brants/?p=619 ... as paulo would say, perhaps the universe is already conspiring ;)
ReplyDeleteNice Post. Thanks for sharing this information with us.
ReplyDelete