Apparently, it's not just the HR types folks who wring their hands on not getting "a seat on the table"
Jessie Paul, Chief Marketing Officer of Wipro (whom I got in touch with after we interacted on Twitter) blogs that the marketing folks in the IT services group yearn to be seen as strategic as their counterparts in the FMCG industry.
She shares that marketing becomes important enough to get a spot on the Board:
- When supply outstrips demand.
- When the original innovation that the company was founded on starts to age
- When there are at least 3 credible choices for customers.
And if you are interested in Marketing with an Indian flavour I'd urge you to follow Jessie's blog and B. Harish's blog Marketing Practice.
Any other interesting Marketing blogs you'd care to share?