I posted about how in the age of social communication via the net, Steve Rubel talked of how all employees are marketers.
Now comes a post how HR is the new marketing and employees are the new media.
Some top of the mind thoughts:
- Employers need to deal with the fact that their employees will be online - often showcasing their organizations' affiliations (you have heard of Facebook networks, right?)
- Employees are impacted by their friends' social circles more than they realise.
- Sharing and connecting is not just a frivolous need - it could be the antidote to passivity
- Understanding the employees who join such networks could be the key.
Traditionally, HR and Marketing have been diametrically separate functions - even if they have both roots in human behavior and perception - the depths of organization behavior.