The Fast Forward blog pointed me to this interesting article on someone in P&G who is the marketing brand manager for Digital Business Strategy.
I've always believed new careers emerge from a hybrid of earlier careers/skill areas and Dave Knox reiterates my belief. As he says:
In its most simplistic description, a Marketing Technopologist combines the skills of a Marketer, Technologist, and Social Anthropologist. As a Technologist, you might not be a “coder” but you know your way around the language and culture of tech. You understand things like API and Open Source or why Facebook Connect working with Open ID is a big deal. Through the lens of a Social Anthropologist, you can then look at that technology and understand the impact it will have on society and culture. You can recognize that the technology behind the Social Graph can actually have a huge impact on how we make decisions or shop. And finally, the marketer will build upon both of these elements, recognizing the business potential created.
Interesting to note how social businesses is giving rise to new careers.